Tag: Content Marketing

To tackle the impact of the recent crisis, many companies worldwide have been stepping up their online game. We’ve asked 11 marketers about the top tactics they used to boost online visibility for e-commerce during the past few months. In this article we reveal what worked, based on their expert advice.

Online reputation management (ORM) is a mixture of PR, content and SEO strategies to improve the online reputation, public perception and global reach of your brand, ensuring that it is attractive to both partners and customers.

Digital PR and content marketing have become the key to increasing consumers’ awareness of a brand.