PR &
Media Relations
Increase visibility and drive thought leadership at national or international level
We support our clients with measurable and impactful PR,
influencers and media relation services aligned with their business objectives. Whether you’re an e-commerce scale-up expanding into new markets, an ed-tech player working on gaining a cutting edge on your competitors in your home market or a service provider ramping up your brand visibility, we can make PR perform to fuel your business growth.
Build your brand
Digital Trails enables established companies, innovative start-ups and scale-ups to increase visibility and drive thought leadership at national or international level, to attract investors, partners, customers and talent.
Digital Trails goes one step beyond a traditional PR agency, supporting your team from the definition of your communication strategy, all the way to multi-market execution and brand performance reporting.
We offer a one-stop solution for companies looking for effective PR in multiple markets, with press office and media relation services across the UK, Europe, the Americas and APAC, at reasonable prices.
Build thought leadership and authority online for your brand
Gain a competitive edge through highly reputable publications & online voices – to reach your audience where it matters most
Build category leadership to hire great talent and be top of mind for stakeholders
PR, content & SEO partners
Digital Trails is built differently.
Our senior strategy teams in the UK and EU are supported by in-market delivery teams in 25 countries.
This means you don’t need multiple agencies or freelancers to manage initiatives in each market. We are one global team, with a single point of contact and one consistent approach.
We understand the needs of international companies – from startups to established players. Our clients benefit from our creativity, speed and ‘boutique’ agency feel – but with all the resources needed to deliver specific market activations.
PR strategies and execution,
tailor-made for
each market
Spanish is spoken in 20 countries, English in 40 and German in 6 – yet all have individual nuances, cultures and ways of working. To make sure we help you penetrate the right markets with the right messages, the Digital Trails PR teams are based in-market. They know how to navigate the complexities of multiple markets, with culturally-specific strategies that will help you get maximum reach for your message.
How we have accelerated our
clients' success with
10,000+ PR placements
and links
PR services
Stage 1
PR strategy & press office set:
Create and localise press office
Confirm communication & PR strategy
Create PR calendar & build target media lists
Stage 2
Reactive & proactive PR activity launch:
Start of agreed PR plan & outreach to media
Stage 3
Early results & initial coverage:
Proactive media outreach (excluding press releases) generally starts generating coverage around Month 2-3
Stage 4
Thought leadership campaign boost:
Add-on campaigns can be added in key calendar periods to boost coverage and media placements
Ongoing
have to say
Testimonial
We saw some great results from working with Digital Trails, both in terms of new customers driven to the web shop and the way we were portrayed in the media.
We were very much impressed with Digital Trails’ international capabilities and the weight of some of the results achieved, building thought leadership and consolidating our position in the market.
Despite the challenges of the global pandemic, the Digital Trails team rolled up their sleeves and delivered an impactful campaign that drove a great deal of visibility to our newly launched website.
Digital Trails certainly delivered what they promised. Our team was positively impressed with the media attention the campaign received from high-calibre publications.