Lost Universe:

The campaign gathered a total of 45 earned media placements, with its influence extending far and wide with an estimated 1.45 million views. This not only expanded the brand’s reach but also elevated its recognition among the target audience. Influencers played a pivotal role in the campaign’s success with a total of 64 unique posts shared by influencers, contributing to the campaign’s reach and credibility.

Organic clicks grew by +148%, showcasing the campaign’s remarkable ability to drive organic traffic. Impressions also saw a substantial increase of +57%, contributing to the amplification of the brand’s visibility and reach.

Moreover, the campaign excelled in creating brand recognition as branded organic searches increased by +487%. This campaign’s success was undeniable in establishing Lost Universe as a prominent brand in its niche.

The impact on sales was equally impressive, with checkout completions increasing by +318%, demonstrating the direct influence of the campaign on driving sales for Lost Universe.

This case study serves as a testament to the formidable impact of creative PR initiatives in bolstering brand recognition, driving traffic, and ultimately propelling sales growth, particularly in the fiercely competitive online retail sector. It also made it on the list of finalists at the UK Digital PR Awards in 2021.